CHZN
FMCG Commercial Growth Consultancy

Your brand
over all others.

In every aisle and on every screen, the fight is the same: only one brand gets chosen. An FMCG consultancy built on 20+ years at the sharp end of the world's leading brands. We exist to tilt the odds, sharpen the story, and make sure that brand is yours.

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The Real Challenge

Getting listed is the easy part.
Staying listed is where brands are made.

01
Great products don't automatically become great brands
The brands that win aren't always the best products. They're the ones where positioning, packaging, retail strategy, and shopper demand all pull in the same direction. Building that system is what we do.
02
Distribution ≠ Demand
Getting onto shelves is a milestone. Staying there is the real challenge. Retailers reward brands that create shopper demand, strong velocity, and repeat purchase. Without those signals, listings stall.
03
Retailers don't buy products. They buy growth
Retail buyers aren't evaluating your product. They're evaluating your potential as a category partner. Brands that walk into that conversation with the right commercial story consistently win more shelf space and better support.
04
Packaging is your first salesperson
Shoppers decide in seconds. Packaging that stops them, communicates value instantly, and drives conversion is one of the highest-ROI investments a brand can make. We treat it that way.
05
Market entry requires local expertise
Every market has its own retailer expectations, shopper behaviours, regulatory requirements, and unwritten rules. Getting that wrong costs time, margin, and listings. Getting it right, quickly, is a significant competitive advantage.
I know my product. I just don't know how to turn it into a scalable brand.
We got distribution, but the product isn't moving as fast as we hoped.
Retailers are interested, but I don't know how to approach them properly.
Promotions work, but they're killing our margin.
We get lost on shelf next to bigger brands.
We need someone who understands FMCG to help guide the next stage.

The CHZN Growth Engine

The levers that turn brands
into category drivers.

Most brands have one or two of these working. Few have all four firing together. That's the gap between a brand that survives and one that compounds. We identify where yours is leaving money on the table, and close it.

01
Brand & Product
A brand that earns its shelf space before a word is said
Brand strategy, architecture, NPD, and packaging built for commercial performance. The result: a brand shoppers choose and retailers want to back.
02
Route-to-Market
The right channel, the right partner, the right door
Distributor and channel selection, retailer pitch strategy, and commercial planning. For brands entering Australia or APAC, we navigate the local landscape and build the case that gets your brand through the door.
03
Trade & Shopper Marketing
Turning a listing into velocity and repeat
Programs built around the numbers retailers actually act on: velocity, promotional ROI, basket size. More shopper pull. More retailer confidence. More shelf space.
04
Commercial Growth
Growth that compounds, not campaigns that spike
Velocity, repeat, category development. Sustained performance is what earns more retailer support, more space, and a moat that competitors can't easily cross.

Market Entry: Australia & APAC

The brands that win in new markets
come prepared.

Expanding into a new market means navigating a second layer of complexity on top of everything that's already hard about building a brand. Local retailers operate differently. Shopper expectations differ. Distribution models vary. The brands that succeed do so because they got the groundwork right before they spent on growth.

What We Hear

"We got interest from an Australian retailer but don't know how to approach them properly."
"We've done well at home. We don't know what we don't know about this market."
"We designed our packaging ourselves. We're not sure if it's retail-ready here."
"We need someone on the ground who understands both our brand and the local market."

How CHZN Helps

Foundations
Positioning, product architecture, and retail-readiness audit. Get the fundamentals right before spending on distribution. This is where most money is saved.
Market Entry
Retailer pitches, distributor selection, launch strategy, and commercial planning. Opening the right doors early avoids the costly process of closing the wrong ones later.
In-Market Leadership
As traction builds, CHZN can step into an in-country market lead role. Senior local representation while you build permanent capability. The speed of a seasoned operator, without the cost of a permanent hire.

Engagement Models

Senior expertise,
built around your stage.

One of the most consistent advantages an FMCG consultancy offers is seniority without the overhead. Every engagement is shaped to where your brand is, and where it needs to get to.

Sprint
Project Sprint
Scoped to your brief
When you need a specific problem solved fast. A focused engagement with a clear brief, a clear output, and no ongoing commitment required. Ideal for launches, retail pitches, and activation builds.
  • Fixed scope and fee
  • Strategy, design and build
  • Campaigns and activations
  • Defined deliverable timeline
Most common starting point
Advisory
Advisory Partnership
Structured to your stage
A structured monthly engagement giving you access to senior FMCG thinking when you need it most. Designed for brands that want strategic direction and execution support without the cost of a full-time hire.
  • Senior strategic advisory
  • Monthly focused deliverable
  • Regular strategy sessions
  • Flexible, no lock-in structure
Embedded
Growth Partner
Aligned to commercial outcomes
Embedded senior leadership as an extension of your team. For brands ready to scale with someone in the engine room, not just the boardroom. Commercial strategy, execution, and performance management in one engagement.
  • Hands-on commercial leadership
  • Strategy through to execution
  • Performance tracking and optimisation
  • Built around your growth agenda

Trusted By

Brands that chose a partner
who understood their fight.

Over two decades working alongside global category leaders and challenger brands. The common thread: brands that needed to compete smarter, not just spend more.

SABMiller
Castle Lager
Molson Coors
Staropramen
Miller GD
Flying Fish
Co-Ro
Daiwa Foods
Carlsberg
Real English Drinks
Ilumaé
Japan Bakery
Umami Foods
+
And other global
food & beverage brands
20+
Years FMCG Experience
Global
Brand & Retail Experience
End-to-End
Brand to Shelf to Shopper
CHZN
"In every aisle and on every screen, only one brand gets chosen. The brands that win aren't always the biggest. They're the ones that showed up with a better commercial story, better shelf presence, and a partner who knew how to tilt the odds."

CHZN — Your Brand Over All Others

Get in Touch

If you're serious about
growing your brand, let's talk.

Whether you're scaling in market, entering a new one, or figuring out why growth has stalled, we'd like to hear about it.

Headquartered
Sydney, Australia
Working with brands
Global